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Hyundai Auto Canada, Genesis Motors Canada, the NHL and the NHLPA Announce Multiyear Canadian Partnership
Hyundai named the Official Automotive Partner of the NHL and NHLPA in Canada and Genesis will be the Official Luxury Automotive Partner of the NHL and NHLPA in Canada; Partnership Begins for 2022-23 NHL Season
NEW YORK, NY/TORONTO, ONT./MARKHAM, ONT. (May 25, 2022) – Hyundai Auto Canada, Genesis Motors Canada, the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL®) today announced a multiyear partnership, naming Hyundai the Official Automotive Partner of the NHL and NHLPA in Canada, which includes the Genesis brand being the NHL and NHLPA’s Official Luxury Automotive Partner in Canada.
Launching this fall for the 2022-23 NHL season, the partnership represents the next evolution of Hyundai Canada’s ongoing commitment to driving hockey forward. Since 2010, Hyundai has supported community programs that increase access to the great game for youth in underrepresented and marginalized communities.
In collaboration with the NHL and the NHLPA, Hyundai will continue to foster its connection to hockey in Canada through NHL events including the NHL Heritage Classic™ and Stanley Cup® Playoffs, media exposure, and usage rights of the NHL name and logo, and current and former NHL Players through the NHLPA and the NHL Alumni Association. The partnership will also provide the opportunity to enrich shared corporate social responsibility initiatives through community engagement and joint projects.
“Hyundai has long been champion of Canada’s hockey community at the grassroots level. On behalf of Hyundai Auto Canada and our 252 dealers across the country, we are incredibly excited to expand on that, and at the highest level, as the NHL and NHLPA’s official automotive partner starting next season in Canada,” says Don Romano, president and CEO of Hyundai Canada. “At Hyundai, we’re always aiming to connect with our customers in meaningful ways, and this partnership with Canada’s premiere sports league provides us with an exceptional opportunity to engage with not only our customer base, but Canadians from coast-to-coast who share Hyundai’s love for hockey.”
“Genesis is delighted to be the first-ever official luxury automotive brand partner of the NHL and the NHLPA,” says Lawrence Hamilton, executive director of Genesis Motors Canada. “At Genesis, we believe to move forward, you must have a sincere connection with your audience and nothing connects Canadians quite like the game of hockey. We look forward to sharing this experience with customers and Canadians across the country over the coming years.”
“This partnership with Hyundai Canada brings together our shared love of hockey and driving joy and access to our game at all levels in all communities,” said Kyle McMann, NHL Senior Vice President, North American Business Development. “We can’t wait to dig in with Hyundai in the upcoming season and beyond and bring our brands to life while also elevating grassroots hockey. The NHL couldn’t ask for a better fit for our official Canadian automotive partner.”
“The Players are thrilled to be partnering with Hyundai Canada, a proven industry leader and a brand that is dedicated to supporting grassroots hockey and driving hockey across Canada,” said Devin Smith, NHLPA Senior Director, Marketing and Community Relations. “Every player has memories of hockey road trips. We are excited to work with Hyundai Canada by engaging Players in authentic storytelling from their hockey experiences through this exciting partnership.”
Further details about the partnership will be announced in the coming months.
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- Hyundai Canada dealerships donate over $100,000 to 360ºExperience fundraiser, to support at-risk and homeless youth, surpassing their initial goal of $75,000
- The 360ºExperience is 360ºkids’ signature fundraising event, where participants spend a winter’s night outside, experiencing the realities youth face every day on the streets
- Hyundai Auto Canada’s president and CEO, Don Romano and HR Director, Kirk Merrett initiated contributions by experiencing homelessness for a night as part of the 360ºExperience
- With this donation, Hyundai Canada continues its ongoing support of 360ºkids, an organization serving over 1,488- 3,500 at-risk youth from the York Region municipalities
MARKHAM, ONT, (Mar. 7, 2022) – Over 40 Hyundai dealerships from coast-to-coast have answered the call to address youth homelessness, donating over $100,000 to 360ºkids in support of the organization’s ninth annual 360ºExperience fundraiser in Newmarket, Ontario. During the event, participants spend a winter’s night outside experiencing the realities youth face every day on the streets, with all proceeds going to 360ºkids’ support programming for at-risk and homeless youth. 360ºkids’ vision is that every child has access to a safe home, and its mission is to help youth overcome crisis, and transition to a state of safety and stability. For the past two years, Hyundai Canada has worked closely with the organization in various charitable capacities to support local communities.
The 360ºExperience is 360ºkids’ signature fundraising event and this year’s goal was to raise $150,000. Due to COVID-19, the event took place both virtually and in-person on March 3, with virtual participants each raising a minimum of $100 and in-person participants each raising a minimum of $2,000 to participate. This year, Hyundai dealerships from across the country came together to donate over $100,000 in support of this impactful initiative. Don Romano, president and CEO of Hyundai Canada, and Kirk Merrett, director of human resources, were also among the 360ºExperience in-person participants. Merrett is on the Board of Directors for 360ºkids, having been involved with the organization for the past two years.
“Giving back to our communities is paramount for us at Go Auto, and as we look towards the next generation, we are specifically focused on organizations supporting children and youth,” says Duncan Cochrane, senior vice president, marketing and software at Go Auto. “Don Romano and Kirk Merrett raising awareness about youth homelessness is an initiative that mirrors our own core values, and so we are pleased to play a part and help combat this terrible issue.”
“I am so proud of the efforts of our dealers in making this fundraising initiative a success,” said Don Romano, president and CEO of Hyundai Canada. “360ºkids does important work that is truly life changing for the youth they serve. We are thrilled to be making this donation and humbled to be supporting an organization that creates such a tangible impact for youth in Canada.”
Each year, 360ºkids serves anywhere from 1,488 – 3,500 youth from the York Region municipalities through a variety of programs. On any given night, there are over 300 youth in York Region without a safe place to sleep, an issue that has been exacerbated by the ongoing COVID-19 pandemic. The organization helps kids in crisis with housing, employment, food security, counselling, education support and more, giving youth the skills and resources to stand on their own two feet.
“360°kids is extremely grateful for the unbelievable support of this year’s 360°Experience by Team Hyundai Canada. They’ve done what no other organization has with this event, in terms of engagement and fundraising – a model for other organizations to follow to address such an important and often overlooked issue of youth homelessness,” said Clovis Grant, CEO of 360°kids.” I am very thankful to Hyundai Canada for helping to shed light on this need and right this wrong in our community. For a young person, being on the streets means loneliness, fear, stress, anxiety and many dreams unfulfilled. Funds raised through the 360°Experience helps 360°kids bring hope to these young people by providing them with critical supports, to help them know that their lives really do matter.”
As part of Hyundai Canada’s vision for the future and commitment to the principle of progress for humanity, the OEM is dedicated to working with organizations that unite and create brighter futures for all. Hyundai Canada will continue to support charitable activities and organizations that create impact for Canadians across the country.
- Kia Telluride, Sorento, Carnival (built after March 2021), Sportage, Seltos, and Soul each earn TOP SAFETY PICK (TSP) awards when equipped with optional front crash prevention and specific headlights
- K5 and Stinger sedans receive TOP SAFETY PICK+ honors
- Kia ties for second most combined TSP and TSP+ vehicles in the industry for 2022
IRVINE, Calif., February 24, 2022 – The Insurance Institute for Highway Safety (IIHS) recognized eight Kia vehicles – tied for second most in the industry – on its 2022 TOP SAFETY PICK (TSP) and TOP SAFETY PICK+ (TSP+) awards lists. The Kia Telluride, Sorento, Seltos, Carnival built after March 2021 (with specific headlights), Sportage, and Soul (with optional front crash prevention and specific headlights) all received TSP awards. The Kia K5 and Stinger sedans qualified as TSP+ winners.
“As the Kia brand makes a momentous shift toward electrification with our next generation of vehicles, passenger safety remains a top priority,” said Sean Yoon, president and CEO of Kia America, Kia North America. “These eight TOP SAFETY PICK and TOP SAFETY PICK+ accolades from IIHS are the direct results of our commitment to delivering the highest standards for crash readiness, structural integrity and available safety systems for our customers.”
All 2022 TSP winners earned “Good” ratings in six crashworthiness tests – driver-side small overlap front, passenger-side small overlap front, moderate overlap front, original side, roof strength and head restraint tests – as well as an “Advanced” or “Superior” rating for vehicle-to-vehicle and vehicle-to-pedestrian front crash prevention evaluations. In addition, the vehicle must have at least one available headlight system that earns a “Good” or “Acceptable” rating. For a TSP+ designation, the “Good” or “Acceptable” headlight system must be standard equipment.
Three-time International Motor Sports Association (IMSA) Michelin Pilot Challenge (IMPC) Champions, Bryan Herta Autosport (BHA) and Hyundai Motor North America, announced they have signed international racing star, Robert Wickens to co-drive the #33 Elantra N TCR racecar.
- Wickens Will Race Again Three Years After IndyCar Accident
- Wickens Joins Mark Wilkins in All-Canadian Driver Lineup in the #33 Elantra N TCR Racecar
FOUNTAIN VALLEY, Calif., – Three-time International Motor Sports Association (IMSA) Michelin Pilot Challenge (IMPC) Champions, Bryan Herta Autosport (BHA) and Hyundai Motor North America, announced they have signed international racing star, Robert Wickens to co-drive the #33 Elantra N TCR racecar. Wickens will drive with fellow Canadian champion Mark Wilkins in the 2022 IMPC.
“Today is a monumental day for us as a team and as fans of Robert Wickens,” said Bryan Herta, president of BHA. “We have followed along with Robert’s rehabilitation and marveled at his determination and dedication, along with his many, many fans. To now announce that he will be making his professional motorsports return in one of our Hyundai Elantra N TCR cars is truly incredible. We thank Hyundai for their amazing support and helping us build a path for Robert to get back to where he belongs.”
In May of 2021, Wickens successfully evaluated the BHA #54 Hyundai Veloster N TCR using hand controls. It was his first time driving a race car after 989 days of rehabilitation following an IndyCar accident that left him paralyzed in 2018. Wickens will return to competition, taking the green flag at the IMPC season opener, a four-hour endurance race commencing the Rolex 24 Hours at Daytona race weekend at Daytona International Speedway on Jan. 28.
“I’ve spent a lot of nights thinking and dreaming of this moment, and with the support from Bryan Herta and Hyundai it is all becoming a reality,” said Wickens. “I am hungrier now than I was before my accident to compete for wins again! I’m really looking forward to incorporating myself with the entire Bryan Herta Autosport team and finally get my first taste of the Hyundai Elantra N TCR.”
Wickens, a former Formula One test driver, took the American IndyCar scene by storm as a rookie in 2018. He won the pole position and led all but two laps in his first IndyCar race, went on to score four podium finishes and earned the Indy 500 Rookie of the Year honor, all in his first 12 IndyCar races in 2018. Race number 13 of his stellar rookie IndyCar season changed his life forever. Wickens was involved in an accident on lap 7 at Pocono Raceway, where he suffered a thoracic spinal fracture, spinal cord injury, neck fracture, tibia and fibula fractures to both legs, fractures in both hands, a fractured right forearm, fractured elbow, a concussion, four fractured ribs and a pulmonary contusion. Since the accident, Wickens’ perseverance and persistence has led to triumphant breakthroughs in his relentless regimes of physical rehabilitation and therapy that continues daily. Wickens and his team of therapists and trainers have become trailblazers in developing innovative technology and treatment methods for the spinal cord injury community.
The #33 Hyundai Elantra N TCR has been fitted with a custom hand-control system designed by BHA Technical Director David Brown and Development Technician Jonathan Gormley. The system features a custom metal ring connected to the brake pedal by a series of rods specifically tailored to the Elantra. The ring is attached behind the steering wheel that is pulled with fingers to activate the brake. Two linked throttle paddles and shift paddles, all attached behind the steering wheel, allow the driver to accelerate, shift and make steering inputs. The system also features a switch for Mark Wilkins when he takes over the cockpit in pitstops that deactivates the hand throttle. The Elantra will accelerate and brake using the traditional foot pedals when Wilkins is driving.
Wickens and Wilkins join the previously announced 2022 BHA driver lineup 2featuring six Elantra N TCR entries to defend the team’s trifecta of series titles, and they will vie for Hyundai’s third straight manufacturers title.
Hyundai Motor to share its vision for robotics in the real world and metaverse under the theme ‘Expanding Human Reach’ to fulfill unlimited freedom of mobility.
- Hyundai Motor to share its vision for robotics in the real world and metaverse under the theme ‘Expanding Human Reach’ to fulfill unlimited freedom of mobility
- Company to pioneer new ‘Metamobility’ concept, going beyond physical movements through robotics and the metaverse to affect change in the real world
… envisions that distinctions between future mobilities will become blurred through extended robotics technologies such as AI and autonomous driving
… to explore the possibilities of diverse mobilities such as automobiles and UAM becoming smart access devices to the metaverse platform
… to expand mobility solutions to Metamobility, using robots as a medium between the real and virtual worlds
- Company to also introduce new Mobility of Things (MoT) concept wherein traditionally inanimate objects will gain mobility using robotics… to also reveal Plug & Drive (PnD) and Drive & Lift (DnL) modular platforms as all-in-one solutions for its unlimited MoT ecosystem
- Executive Chair Euisun Chung: “We envision future mobility solutions made possible by advanced robotics — even expanding our mobility solutions to Metamobility”
- Diverse applications of PnD and DnL modules, including the recently revealed Mobile Eccentric Droid (MobED) as well as Boston Dynamics’ Spot® and AtlasTM, to be on display at the Hyundai Motor booth
- Booth visitors to experience the company’s leading robots as well as its vision for Metamobility, from Jan. 5-7
LAS VEGAS/SEOUL, January 4, 2022 – Hyundai Motor Company today shared its vision for pioneering the use of robotics in both the real world and metaverse at CES 2022, one of the most influential tech events in the world, running from Jan. 5-7. The company’s press day event was also livestreamed via Hyundai Motor’s YouTube channel (Link).
Euisun Chung, Executive Chair of Hyundai Motor Group, opened the presentation, followed by Dong Jin Hyun, Vice President and Head of Hyundai Motor Group Robotics Lab; Chang Song, President and Head of Transportation-as-a-Service (TaaS) Division of Hyundai Motor Group; and Marc Raibert, Founder and Chairman of Boston Dynamics. They were joined by Ulrich Homann, Corporate Vice President and Distinguished Architect, Cloud+AI at Microsoft.
Under the main theme of ‘Expanding Human Reach’, Hyundai Motor’s presentations reflected how the company’s robotics business will drive the paradigm shift towards future mobility, going beyond the traditional means of transportation to fulfill unlimited freedom of movement for humankind.
Robotics is an essential part of Hyundai Motor’s transformation into a smart mobility solution provider. Having acquired Boston Dynamics, an innovator in the field, Hyundai Motor has sharpened its focus on advancing robotics to enhance people’s lives through a range of mobility solutions. The company sees robotics and mobility as complementary in that one accelerates development of the other, and vice versa. Together, they form a synergistic combination that will add value to the business and drive progress for humanity, starting with a robotics-based Mobility of Things (MoT) ecosystem.
In support of its future vision for robotics and mobility, the company revealed its new concept of ‘Metamobility’, with the goal of pioneering a smart device-metaverse connection that will expand the role of mobility to virtual reality (VR), ultimately allowing people to overcome the physical limitations of movement in time and space. Hyundai Motor also shared its vision of how robots will act as a medium between the real world and virtual spaces, enabling users to make changes in the metaverse to be reflected in reality.
The company envisions that the distinctions between future mobilities will be blurred through the further development of robotics technology, such as AI and autonomous driving. Diverse mobilities, including automobiles and Urban Air Mobility (UAM) will also serve as smart devices for access to the metaverse platform.
“At Hyundai, we are harnessing the power of robotics to achieve great things. We envision future mobility solutions made possible by advanced robotics — even expanding our mobility solutions to Metamobility,” said Euisun Chung, the Group’s Executive Chair, during his presentation. “This vision will enable unlimited freedom of movement and progress for humanity.”
Connecting real-world movement with the metaverse via robots and ‘Metamobility’
During Hyundai Motors’ CES presentation, Hyundai Motor Group President and Head of Transportation-as-a-Service (TaaS) Division Chang Song and Microsoft Corporate Vice President Ulrich Homann joined Boston Dynamics’ Marc Raibert to discuss the metaverse and Metamobility.
With the metaverse set to become a daily space for people in the future, the company expects the possible emergence of a new type of metaverse platform in which the distinction from reality could disappear, breaking away from the concept of VR as the world knows it today.
What only used to be a virtual experience due to technological limitations can now be reflected in the real world through the connection of smart devices, enabling users to have unlimited freedom of movement between the two worlds. Hyundai Motor defines the concept of such experiences as Metamobility.
Hyundai Motor expects that mobilities, such as automobiles and UAM, will serve as smart devices to access virtual spaces, while robotics will act as a medium to connect the virtual and real worlds. For example, an automobile that connects to virtual spaces can allow users to enjoy various in-car VR experiences. Depending on the user’s needs, a car can be transformed into an entertainment space, a meeting room for work or even a 3D video game platform.
Unlike the current incarnation of VR where user experiences are not reflected in the real world due to technological limitations, future metaverse users will be able to affect changes in the real world through robotics and digital twin technology, a virtual representation of a physical object, place or process that will be made possible by further advancements in sensors and actuators.
For example, when a user accesses a digital twin of their home in the metaverse while away from their physical home, they will be able to feed and hug a pet in Korea through the use of an avatar robot. This will allow users to enjoy real world experiences through VR.
Through Metamobility, robots will help people overcome the physical limitations of time and space, providing a means for connecting and interacting in the metaverse. Hyundai Motor envisions a metaverse using robots as a medium between the real and virtual worlds, enabling people to actually change and transform things in the real world through a metaverse and robot connection.
This metaverse-robot connection will allow the user to guide a robot in the real world, such as in a smart factory. This will enable a next-generation digital model for plant management and manufacturing by enabling remote specialists to connect to all machines and assets within the factory, and perform remote tasks through a direct physical connection using robots and VR. For example, a worker would interact with a robotic avatar in the metaverse via VR interface and hand controls to manipulate things in the real world using a proxy robot at the remote work site.
“The idea behind Metamobility is that space, time and distance will all become irrelevant. By connecting robots to the metaverse, we will be able to move freely between both the real world and virtual reality,” Song said. “Going one step further from the immersive ‘be there’ proxy experience that the metaverse provides, robots will become an extension of our own physical senses, allowing us to reshape and enrich our daily lives with Metamobility.”
Ulrich Homann, Corporate Vice President and Distinguished Architect Cloud+AI at Microsoft added how Microsoft helps unlock metaverse experiences: “As virtual and physical environments merge, Microsoft is bringing people, places and things together with the digital world. Across the Microsoft Cloud, from Azure IoT to Azure Digital Twins, Dynamics 365 Connected Spaces and Microsoft Mesh, we’re building a metaverse platform for organizations, enabling a new perspective on the way how people move and interact in physical spaces like factories.”
Robots that move people and things beyond imagination and limitation
Hyundai Canada will donate a half-million dollars to Kids Help Phone over the next two years in support of Indigenous and Black youth programs
- Hyundai Canada will donate a half-million dollars to Kids Help Phone over the next two years in support of Indigenous and Black youth programs
- The donation will support Kids Help Phone’s Indigenous Youth Action Plan and RiseUp powered by Kids Help Phone, e-mental health support service for Black youth
- The OEM believes in a bright future driven by the youth of today and will continue to invest in initiatives that create impact for youth across the country
MARKHAM, ONT. (December 13, 2021) — Today, Hyundai Canada announced it will donate $500,000 to Kids Help Phone over the next two years as part of its ongoing commitment to drive the youth of today forward. The funding will go toward a number of Kids Help Phone programs and initiatives specifically dedicated to supporting Indigenous and Black youth, such as Finding Hope: Kids Help Phone’s Indigenous Youth Action Plan and RiseUp powered by Kids Help Phone.
As Canada’s only 24/7 e-mental health service available in English, French and Arabic, Kids Help Phone offers free, confidential support, counselling, information and referrals to young people from coast to coast to coast and has experienced over nine million connections since 2019. According to Kids Help Phone, youth have consistently been at higher risk of experiencing poor mental health compared to any other age group during the COVID-19 pandemic. Equity-seeking youth including Indigenous and Black youth, are at a particular risk of experiencing mental health challenges. Of the young people who reached out to Kids Help Phone by text in 2021, 7.8 per cent identify as Indigenous and 5.2 per cent identify as Black. In August, RiseUp powered by Kids Help Phone connected with over 200 Black youth who shared that they face significant barriers to service due to systemic racism. They highlighted a resounding need and desire for dedicated support within their communities. Over the course of the next two years, Hyundai Canada’s donation will help fund several Kids Help Phone initiatives specifically dedicated to supporting Indigenous and Black youth.
“Driving the youth of today forward and championing equity to ensure a bright future for all is central to our mission at Hyundai,” said Kirk Merrett, director of human resources and administration at Hyundai Canada. “We are proud to be making this contribution to Kids Help Phone and humbled to be supporting their innovative and inclusive initiatives, which deliver such a crucial impact to young people across the country.”
“Equity-seeking youth have a harder time accessing support for mental health,” said Jenny Yuen, VP, national partnerships and chief youth officer at Kids Help Phone. “Our goal is to create a continuum of barrier-free mental health supports to meet the unique needs of the communities we serve – anytime day or night. Thank you to Hyundai for your unwavering commitment in being there for young people in this country.”
Hyundai Canada’s donation will support Kids Help Phone’s Indigenous Youth Action Plan, developed alongside an Indigenous Advisory Council, which provides Indigenous youth with training, tools and resources to support their well-being, and RiseUp powered by Kids Help Phone, Canada’s first national, 24/7, bilingual e-mental health support service for Black youth built in collaboration with Black community partners and people from across the Afro-diaspora.
Hyundai Canada believes in a bright future driven by the youth of today and will continue to invest in initiatives that create impact for young people across the country.
SEVEN concept previews design and technology innovations of Hyundai Motor’s upcoming all-electric SUV
- SEVEN concept previews design and technology innovations of Hyundai Motor’s upcoming all-electric SUV
- New SUV typology optimized for dedicated BEVs, combined with new interior architecture evoking a premium lounge experience
- Hyundai to debut SEVEN concept during AutoMobility LA press conference at 9:55 a.m., Nov. 17 (PT)
SEOUL/FOUNTAIN VALLEY, Calif. Nov. 3, 2021 – Hyundai Motor Company today revealed teaser images of the sleek and spacious SEVEN, an all-electric SUV concept to be fully unveiled at AutoMobility LA later this month.
SEVEN captures Hyundai Motor’s future design and technology innovation in the electric mobility era and hints at a new SUV model coming to the IONIQ family, the company’s dedicated battery electric vehicle (BEV) brand.
The teased images reveal a form following function design that dares to diverge from traditions of the internal combustion engine era. SEVEN’s lighting architecture is defined by Parametric Pixels, IONIQ’s unique design identity connecting analog with digital emotions.
SEVEN’s interior suggests a premium and personalized lounge ambience, deepening the space innovation that Hyundai Motor has shown with IONIQ 5. Furnishings trimmed in sustainable materials offer a refined, eco-friendly mobility experience that reflects the changing lifestyles of its customers.
Hyundai Motor will debut SEVEN during the AutoMobility LA press conference at 9:55 a.m., November 17 (PT). Journalists can attend the conference by visiting Hyundai’s booth at the LA Convention Center or watch it digitally. SEVEN will remain on display from November 19 to 28 for the general public to view.